Marketing Automation Specialist

Professional Summary

Results-driven Automation Specialist with over 10 years of experience in marketing automation, CRM management, and digital marketing execution. Expertise in streamlining marketing operations through automation, data-driven decision-making, and process optimization. Skilled in HubSpot, Keap, GoHighLevel, ActiveCampaign, and Kit, with a proven track record of improving efficiency and increasing lead conversion rates. Experienced in Google Tag Manager and Google Analytics 4, enabling precise tracking and performance analysis. Adept at managing multi-channel campaigns, email automation, and paid media strategies.

CORE SKILLS & COMPETENCIES

  • Marketing Automation & CRM Management
  • Email Marketing & Lead Nurturing
  • Workflow Automation
  • Meta & Google Ads (Conversion Tracking & Optimization)
  • Google Analytics 4 & Google Tag Manager Implementation
  • Data-Driven Marketing & Campaign Performance Analysis
  • Sales Funnels & Landing Page Optimization
  • WordPress & Website Management
  • Project Management & Cross-Functional Team Collaboration

PROFESSIONAL EXPERIENCE

Technical Marketing Specialist
Mirasee
Nov 2023 – Apr 2024

  • Designed and implemented advanced automations, workflows, and marketing campaigns across leading CRM platforms, improving lead nurturing efficiency by 27%.
  • Developed and customized web pages using HTML & CSS, leading to a 20% increase in conversion rates.
  • Built dynamic automation processes to optimize workflows and reduce manual intervention.
  • Created actionable reports and dashboards to track marketing performance and enhance decision-making.
  • Served as the marketing/CRM expert, advising on best practices and automation functionalities

Marketing Automation & Paid Ads Specialist
Flip Funding
Jan 2023 – Present

  • Designed and optimized automated lead nurturing campaigns for real estate investors, improving conversion rates.
  • Managed GoHighLevel CRM, troubleshooting workflow errors and optimizing client appointment systems.
  • Set up and managed tracking events in Google Tag Manager, ensuring accurate campaign performance measurement.
  • Created high-impact landing pages, SMS campaigns, and email automation workflows, increasing engagement.
  • Developed Meta Ads & Google Ads strategies, leveraging audience segmentation for higher ROI.

Digital Marketing Specialist | Automation & Lead Generation
Precise MGMT
Jan 2013 – Sep 2023

  • Led marketing automation initiatives, improving lead acquisition by 10% month-over-month.
  • Designed and managed email drip sequences, increasing email open rates by 30%.
  • Automated lead nurturing workflows using Keap (Infusionsoft), improving response time and customer retention.
  • Developed SEO-optimized content to enhance website traffic by 20%.
  • Configured and implemented Google Analytics 4 and Google Tag Manager for tracking user behavior and marketing performance.

Digital Marketing Specialist | Sales Funnel & CRM Expert
SalesmagIQ
Apr 2023 – Nov 2023

  • Designed and managed high-converting landing pages and sales funnels, increasing lead generation by 30%.
  • Implemented advanced segmentation strategies in ActiveCampaign, improving email engagement.
  • Spearheaded the integration of LearnDash courses into websites, expanding digital education offerings.
  • Leveraged Google Analytics & Tag Manager for website performance tracking and funnel optimization.

Education

Bachelor Of Commerce Major In Accountancy

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