How I Unified 3 Platforms to Streamline Lead Engagement and Onboarding for a Brain Health Company

PeakBrain, a company focused on optimizing brain performance and client well-being, needed more than just a CRM—they needed an integrated system to handle everything from lead capture to client onboarding, while reducing manual tasks across departments. I designed a seamless workflow using SwipeOne, Trafft, and Boost.space (via Make.com) that improved campaign management, automated communication, and gave their team clarity across the entire sales and service process.

🎯 The Objective
PeakBrain needed to:

  1. Integrate multiple platforms into a unified lead management system

  2. Automate email and chat messaging to boost response times

  3. Streamline the client onboarding process

  4. Improve cross-team coordination through centralized data syncing

💡 My Automation Strategy
Tech Stack: SwipeOne, Boost.space (Make.com), Trafft, FluentForms

Funnel Flow:
FluentForm / Trafft Booking → Boost.space (Make Scenario) → SwipeOne Contact Creation → Tag Assignment & Stage Progression → Email Templates → Client Onboarding

Implementation Plan:

  • Created automation in Make (Boost.space) to sync form and booking data from Trafft into SwipeOne CRM

  • Developed standardized email templates for consistent communication

  • Set up pipeline flows inside SwipeOne: Prospect → Demoed → New Client

  • Automated updates for session tracking, status changes, and post-booking confirmations

  • Used tags and filters to trigger specific nurture sequences based on service type or booking source

📊 Workflow Performance Overview

MetricValue
Lead Engagement Rate Increase+32%
Manual Tasks Replaced85%+
Onboarding Time Reduction-40%
CRM Stage Accuracy99% (auto-tracked)

🧪 Optimization Highlights

  • Used webhook triggers from Trafft to auto-advance leads in SwipeOne’s pipeline

  • Designed fallback logic in Boost.space scenarios to prevent data loss or misfires

  • Implemented conditional email templates for different service types (Info Call, Assessment, Ongoing Program)

  • Used tags to segment clients for re-engagement, reminders, and retention campaigns

🛠️ Tools I Used

  • SwipeOne: CRM setup, contact tagging, pipeline stage management

  • Boost.space (Make.com): Scenario-based integrations and data syncing

  • Trafft: Appointment booking and service scheduling

  • FluentForms: Custom intake forms for lead capture

💬 Client Outcome
PeakBrain now operates with a fully automated CRM pipeline—bookings sync instantly, clients receive timely communications, and team members know exactly where each lead stands. The result: higher engagement, smoother onboarding, and fewer dropped leads.

🔑 Key Takeaways

  • Cross-platform automation doesn’t have to be messy—it just needs a unified structure

  • Appointment and intake data should flow directly into CRM pipelines

  • Automating both front-end (lead contact) and back-end (stage tracking) is key to scalability

  • Prebuilt templates for email communication free up team time and improve consistency

Want to eliminate the gaps between your forms, CRM, and booking tools? I’ll help you build a system that does the work so your team can focus on what matters. Book a free consultation

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