Case Studies & Demos - Marvin Libron

Digital Marketing Case Studies & Demos

GoHighLevel Demos

Opportunities & Pipeline Automation

On this video you will see me using opportunities, creating a pipeline, editing a pipeline and creating workflows or creating pipeline automation.

LeadConnector

On this video I will demonstrate how to use Leadconnector- to take your business on the go.

Connect faceBook & Instagram

In this video, I will demonstrate how to connect Facebook and Instagram so that all your business conversations are in one place.

How To Generate Leads From Your Website

Don’t lose the chance of converting your website visitors into leads.

Lead Generation Case Study

How I helped a business management consulting firm generate leads and achieve goals and objectives.

Marketing Automation: Keap (Formerly Infusionsoft)
Landing Page: LeadPages
Traffic Strategy : FaceBook Ads, SEO, and Social Media
Data Analytics: Google Analytics 4, Google Tag Manager, and LeadPages Analytics

Lead Capture Funnel Demo

Watch as I create an automated Lead Capture Funnel from top to bottom.

DEMO Lead Capture Funnel
– Real Estate Agent/Broker who has no time to do marketing, do some form of content creation and don’t know much about online marketing.
– The Marketing Assistant has to work by himself and initiate everything
– Real Estate Agent/Broker wants to use FREE tools (as much AS POSSIBLE)

THE PROCESS:

Pre-Requisite:
1. Identify Target Market and Create Buyer Personas
2. Map a Customer Journey (helps to identify the RIGHT content to create)
3. KPIs
4. Write down the process.

1. Lead Magnet (PDF)
– Create the content (Google Doc, ChatGPT)
– Create the e-Book (Google Doc)

2. Create Landing Page (LeadPages)
– Create the copy (ChatGPT)
– Integrate with CRM (ActiveCampaign)
– Integrate with WordPress
– Page SEO & Social Settings

3. Thank You Page (LeadPages)
– Copy
– Integrate with WordPress
– Page SEO & Social Settings

4. Create Automation (ActiveCampaign)
– Create Email Follow Up & Nurture Sequence
– Opts in > Welcome Email > 2 FU emails > Nurture Emails

5. Set Up FaceBook Ads
– New Ad account
– Install Pixel
– Lead Event Setup (Event Setup Tool or Manual?)
– Ad Copy & Creative
– test if Pixel is Active and tracking Lead Event

6. Set up Google Analytics 4 Tracking via Google Tag Manager
– Install the Tracking Code on the Website

7. Test the Funnel
– Is the Meta Pixel Active on the pages?
– Is the Meta Pixel tracking the Lead Event and Pageview Event?
– Is GA4 tracking?
– Is the Landing page working? (Optin form opening and redirecting to thank you page)
– ActiveCampaign captured the lead into the right list?
– Have you proofread all copy?

8. Funnel Optimization (Done later once the Ad is running and leads are starting to come in)

Overview

In this video, I will explain and share context about creating a demo lead capture funnel for real estate agents or brokers who have limited time and knowledge about digital marketing. I will discuss the importance of identifying the target market, creating buying personas, and setting KPIs. I will also outline the process of creating a lead magnet, landing page, thank you page, and email sequences. Additionally, I will cover setting up Facebook ads, Google Analytics tracking, and follow-up optimizations. Watch this video to learn how to effectively generate leads and automate your marketing efforts.

Step 1 - Creating A Lead Magnet

In this video, I will show you how I created a Marketing Automation using ActiveCampaign. Part of this process is creating the Email Copy for the Follow-Up and the Nurture Email Sequence. Before building any Automation I always put the process down on paper.

Step 2 - Creating A LeadPages Landing Page

In this video, I demonstrate how to create a landing page using Lead Pages. I provide step-by-step instructions on how to filter and choose templates, customize the copy, and optimize the page for maximum lead generation. By following along, you’ll learn how to create a high-converting landing page that addresses the main challenge of real estate agents: getting a steady flow of leads and outperforming the competition. No action is required from you, but feel free to take notes and implement these strategies in your own lead capture funnel.

Step 3 - Creating A Thank You Page

In this video, I will show you how I created a Thank You Page still using LeadPages and Publishing it on this website. This page is important because not only does it gives a visual confirmation to the user but I will also use this page to set up a Lead Event for my FaceBook Pixel.

Step 4 - Create Marketing Automation Using ActiveCampaign

Step 5 - FaceBook Ads for Lead Generation

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Step 6 - Set up Google Analytics 4 Tracking via Google Tag Manager

Step 7 - Lead Capture Funnel Testing

Step 8 - Lead Capture Funnel Optimization

Let's Chat

No matter your industry, size, or goals, I’m here to tailor a custom solution that’s fit for you- like a glove.

Industries I Worked For:

Real Estate E-Commerce Management Consulting Coaching Book Publishing Health & Wellness