Client: Clyde Nengomasha (Personal Secretary to Peter J. Daniels)
Industry: Personal Development / Online Education
Role: Funnel Builder | Ads Manager | CRM Automation Specialist
Duration: 1 year and 4 months
Tools Used: ClickFunnels, KIT CRM, WebinarFuel, ThriveCart, Meta Ads, Google Analytics
🔍 Objective
To relaunch and scale the online presence of Peter J. Daniels’ programs using a fully integrated digital marketing strategy. Our goal was to reach a broader global audience through high-converting funnels, strategic lead nurturing, and paid ads.
🚀 What I Did
Funnel Strategy and Creation
Designed and built high-converting funnels and landing pages using ClickFunnels.
Optimized sales pages and registration pages based on real-time performance data.
Full CRM Automation with KIT
Set up the entire backend in KIT CRM, including custom workflows, tagging, and email automation.
Integrated WebinarFuel triggers and ThriveCart purchases to automate post-signup communications.
Created dynamic lead segmentation to ensure personalized follow-ups and better lead-to-sale nurturing.
Ads and Traffic Generation
Managed and optimized Meta (Facebook/Instagram) lead generation and sales campaigns.
Continuously A/B tested creatives, audiences, and placements to reduce CPA and improve ROAS.
Implemented full-funnel attribution tracking to monitor the customer journey from ad click to conversion.
Tech Integration
Successfully integrated ClickFunnels, KIT CRM, WebinarFuel, and ThriveCart into a seamless stack.
Built data pathways and triggers between systems to minimize manual handling and maximize scalability.
Campaign Optimization & Reporting
Conducted analytics reviews to understand bottlenecks and drop-offs.
Presented data-driven suggestions for improving the offer, content positioning, and ad angles.
Used insights to tweak offers, adjust hooks, and restructure funnels based on audience behavior.
📊 Results
While the financial ROI didn’t meet expectations, here’s what was successfully built and learned:
✅ Launched 3 full-scale funnel campaigns and 2 evergreen webinar sequences.
✅ Reduced manual work through deep CRM automation, saving hours each week.
✅ Identified high-cost bottlenecks and key insights into lead behavior for future strategy shifts.
✅ Maintained high lead quality through strategic ad targeting and robust segmentation.
✅ Created a scalable marketing infrastructure that can be relaunched or repurposed for future offers.
🧠 Lessons Learned
This campaign became a strategic learning lab for complex CRM integrations, funnel testing, and cross-platform alignment. While the revenue didn’t scale as expected, the experience sharpened my ability to:
Troubleshoot real-world campaign performance challenges
Pivot strategy based on metrics, not assumptions
Communicate transparently with stakeholders and protect their investment
💡 Why This Matters
Not every campaign ends in a revenue win—but every campaign contributes to stronger strategy. I now bring a deeper understanding of long-cycle funnels, webinar conversion dynamics, and high-stakes marketing execution to every project I work on.
If you’re looking for someone who can not only execute but also think, adapt, and optimize on the fly—I’d love to talk.