Trimmed Marketing
Marketing Strategist and All Rounder (Generalist)
May 2025 – Present
Freelance
Australia

At Trimmed Marketing, I work as a Marketing Strategist and generalist supporting various client accounts. My role is flexible and covers a mix of strategic and hands-on execution tasks, depending on what’s needed.

Here are some of the things I handle:

• Ad Creative Support: I design ad graphics for Meta and Google campaigns using Figma, making sure they align with the message and offer.
• Email Copy Creation: I use Gemini AI to write email sequences by giving it clear prompts and context—this helps us scale fast while keeping quality.
• Creative Briefing: I create detailed ad creative briefs, outlining different angles, hooks, and messaging directions. These are used by the creative team to develop new assets.
• CRM Management: I help manage client CRMs (Ex. KIT), making sure the contacts, pipelines, automations, and campaigns are working well and aligned with the goals of each account.

Focus Life Institute
Meta Ads Specialist | Funnel Builder | KIT CRM & Conversion Optimization Expert
January 2025 – Present
Freelance

I provide Meta Ads management, funnel building, and full KIT CRM administration for Focus Life Institute, supporting their digital marketing efforts from ad strategy to backend automation.

Some of the key tasks I’ve handled:

• Set up and launched Meta Ad campaigns focused on both lead generation and sales conversions, tailored to their audience and goals.
• Built and designed a lead generation landing page using KIT’s native landing page builder, fully integrated into their WordPress site.
• Created a full Sales Page for their subscription-based programs using Avada Builder, focusing on clear messaging and strong call-to-actions.
• Integrated WooCommerce with KIT CRM to ensure a seamless connection between sales activity and CRM workflows.
• Installed and configured Meta Pixel events (base code, leads, purchases) and Google Analytics 4 events via Google Tag Manager to track conversions and customer behavior across pages.
• Built automation sequences triggered by tags and events—nurturing leads from ad click to purchase through well-timed email sequences inside KIT CRM. – Used ChatGPT strategically to generate copy for landing pages, sales pages, and email sequences—optimizing for clarity, engagement, and conversion.
• Delivered weekly performance reports directly to the CEO, covering ad metrics, funnel performance, and CRM insights.
• Conducted ongoing Meta Ads optimization—refining audiences, creatives, and placements to reduce cost-per-lead and increase ROAS.
• Handled conversion rate optimization (CRO) across all funnel pages to improve the overall user experience and boost results.

Scotty’s-“The Movers!”
Meta Ads | Google Ads | SEO
March 2024 – Present
Australia
Freelance

Main Activities:

• Integrated Google Tag Manager to streamline conversion tracking – Prepared comprehensive performance reports
• Managed a monthly ad budget exceeding $9,000, ensuring optimal allocation across multiple campaigns
• Designed and implemented high-performing Google Ads campaigns achieving increase in qualified lead
• Monitored and optimized campaign performance metrics such as CPC, CPA, and ROAS to maintain consistent profitability
• Optimized website’s On-Page SEO factors using SEMRush – Fixed website issues and errors
• Update website content

Main Results:

• Increased lead generation and revenue growth
• Higher CTR and ROAS
• Optimized ad spend with reduced costs (CPC/CPA)
• Improved campaign efficiency and tracking accuracy
• Improved website’s mobile readiness

Flip Funding
Digital Marketing Specialist | GoHighLevel Expert | Meta Ads
January 2023 – Present
United States
Freelance

Main Activities – GHL:

• Created automated workflows in GoHighLevel to streamline lead nurturing processes
• Designed custom sales pipelines for clients, enhancing visibility into deal progress
• Developed dynamic email and SMS campaigns tailored to specific audience segments
• Monitored client pipelines and appointment systems in GoHighLevel – Troubleshoot workflow errors
• Prepared detailed reports highlighting campaign performance – Implemented advanced lead capture forms and surveys using GHL, increasing lead collection
• Set up comprehensive tracking systems with integrated analytics tools to measure campaign performance across all channels
• Deployed custom landing pages
• Executed appointment-setting campaigns using SMS and email workflows

Main Activities – Meta Ads

• Created targeted Meta ad campaigns targeted to Real Estate Professionals that increased lead gen by leveraging custom audiences and compelling creatives.
• Drafted A/B testing for creatives, audience segments, and placements, identifying top-performing variations.
• Monitored daily campaign performance, making real-time optimizations to meet client goals.
• Prepared campaign reports using Meta Ads Manager highlighting KPIs – Implemented advanced audience segmentation strategies using lookalike audiences and interest-based targeting
• Integrated Meta Pixel tracking to capture conversion data, providing accurate insights into customer behavior and campaign performance – Conducted regular campaign audits, identifying underperforming ads and reallocating budgets to high-performing segments.

Main Results:

• Increased lead conversion rates, higher customer engagement, and streamlined sales processes.
• Reduced manual tasks and errors through effective automation, saving clients significant time and resources.
• Enhanced upsell and cross-sell opportunities through targeted campaigns and advanced segmentation.
• Improved client experiences with tailored onboarding, follow-ups, and support workflows.

Tranzform U
Technical Marketing Specialist
January 2024 – Present
United States
Freelance

• Created membership site using Membership.io (Formerly Searchie)
• Keap CRM: Updated campaigns and lists
• Provided technical digital marketing support

Snow Digital Marketing
Digital Marketing Specialist (Paid Media | ConvertKit | GHL | ClickFunnels)
January 2023 – Present
Freelance

Paid Media (Meta Ads, Google Ads, YouTube Ads):

• Managed ad accounts for 6 clients, ensuring optimal performance across diverse industries.
• Conducted A/B testing on ad creatives, CTAs, and placements to identify top performing combinations and enhance campaign outcomes – Managed monthly advertising budgets ensuring cost-effective spend allocation and maintaining profitability
• Monitored campaign performance using key metrics, and view rates, applying data-driven optimizations
• Prepared detailed performance reports
• Integrated Conversion Tracking using Google Tag Manager and Meta Pixel to capture detailed conversion data and measure campaign success

ClickFunnels

• Designed and launched sales funnels that improved conversion rates by optimizing landing pages, CTAs, and upsell sequences.
• Executed split testing across funnel elements, identifying key drivers of customer behavior.

ConvertKit & GoHighLevel

• Created automated email sequences that nurtured leads through the funnel – Controlled segmentation to deliver personalized content
• Implemented advanced tagging systems, for accurate tracking of user behaviors and improved campaign targeting.
• Created Workflows and Marketing Automation reducing the need for manual work
• Designed custom sales pipelines for clients, enhancing visibility into deal progress and enabling data-driven decisions
• Developed dynamic email and SMS campaigns for specific audience segments
• Monitored client pipelines and appointment systems in GHL – Troubleshoot workflow errors

Main Results:

• Boosted lead quality and quantity through precise targeting and well designed ad funnels.
• Higher open rates, CTRs, and customer interactions through personalized strategies.
• Reduced CPA and increased ROAS through advanced segmentation, tracking, and optimization techniques
• Enhanced efficiency with automation and workflows
• Delivered measurable results aligned with business goals, ensuring client satisfaction and retention

PeakBrain
CRM and Marketing Automation Specialist
April 2025 – May 2025
Project Based – Contract

Main Activities:

• Developed email and chat templates to streamline client communications and support.
• Implemented CRM automations and workflows using SwipeOne, Boost.Space (Make.com), and Trafft.
• Integrated tools like FluentForms, Trafft, SwipeOne, and Boost.space for a unified customer data flow.
• Managed campaign funnels across presales, postsales, and re-engagement stages.

Main Results:

• Increased lead engagement and improved client onboarding through automated workflows.
• Streamlined campaign processes across CRM platforms, reducing manual intervention.

Tools & Skills:

• SwipeOne
• Boost.Space (Make)
• FluentForms
• Trafft

Founder’s Fire
Paid Media | Meta Ads | YouTube Ads
April 2024 – November 2024
United States
Freelance

Main Activities:

• Developed and executed targeted ad campaigns on YouTube and Meta platforms targeted to small and medium sized business owners looking for operational excellence and business strategy
• Conducted A/B testing on ad creatives, CTAs, and placements to identify top performing combinations and enhance campaign outcomes
• Managed monthly advertising budgets ensuring cost-effective spend allocation and maintaining profitability
• Monitored campaign performance using key metrics like CTR, CPM, CPA, ROAS, and view rates, applying data-driven optimizations to maximize ad efficiency
• Prepared detailed performance reports and dashboards for stakeholders, offering actionable insights to guide future strategies
• Integrated Conversion Tracking using Google Tag Manager and Meta Pixel to capture detailed conversion data and measure campaign success

Main Results:

• Higher click-through rates (CTR) and engagement rates through tailored ad creatives and precise audience targeting.
• Reduced Cost Per Acquisition (CPA) through effective optimization and budget control.
• Increased lead generation
• Lowered CPV, CPC, and other costs by applying advanced bidding strategies and targeting techniques.
• Greater brand awareness and audience reach through engaging video ads, carousel ads, and well-planned placement strategies.
• Actionable insights provided via detailed reporting, guiding ongoing campaign improvements and maximizing performance.

ScaleUp Labs
GoHighLevel and Meta Ads Specialist
January 2023 – October 2024
Australia

GoHighLevel

• Set up roofing contractors sub-accounts on the agencies GHL account – Created new sub-accounts using a snapshot
• Set up new client’s basic information
• Connected client’s domain to sub-account and verify DNS records – Upload Logo and branding assets
• Set up an email domain (via Mailgun) for outgoing emails
• Created or customized sales pipelines tailored to the client’s business workflow
• Configured booking calendars with availability and synced with external calendars
• Customized automated workflows for lead nurturing
• Integrated payment gateways
• Connected Facebook Ads
• Integrated Slack and Google Spreadsheet
• Installed Meta Pixels on landing pages
• Customized forms and opt-ins with client branding
• Tested workflows, automations, and pipelines to ensure proper functionality – Sent test emails/SMS to verify delivery
• Updated workflows, funnels, or settings based on client feedback or new requirements

Meta Ads

• Created targeted Meta ad campaigns targeted to X radius from a roofing contractor’s business address
• Drafted Image Creatives
• Drafted A/B testing frameworks for creatives and audience segments identifying top-performing variations.
• Monitored daily campaign performance metrics such as CPM, CTR, CPR and ROAS, making real-time optimizations to meet client goals.
• Prepared in-depth campaign reports using Meta Ads Manager highlighting key performance insights
• Implemented advanced audience segmentation strategies using lookalike audiences and interest-based targeting
• Integrated Meta Pixel tracking to capture conversion data, providing accurate insights into customer behavior and campaign performance – Conducted regular campaign audits, identifying underperforming ads and reallocating budgets to high-performing segments.

3D Money
Keap CRM Specialist | Marketing Automation & Campaign Execution
February 2024 – August 2024
United States
Freelance

• Updated funnels and landing pages
• Keap CRM Setup & Contact Management: Imported, cleaned, and segmented contacts. Created smart lists and custom fields to support lead tracking and personalization.
• Keap Campaign Builder Expert: Designed complex multi-step automation workflows for lead nurturing, sales funnels, and onboarding. Set up triggers, goals, tags, delays, and conditions to guide each contact through a tailored journey.
• Keap Email Marketing: Created high-converting email sequences using visual builder, personalized content with dynamic fields, and ran A/B tests to improve open and click rates.
• Keap Lead Capture & Forms: Built and embedded web forms, landing pages, and pop-ups. Connected forms to sequences, tagging systems, and pipelines.

Alisha Caillie-Fleet
Real-Estate Digital Marketing Manager | Meta and Google Ads November 2023 – August 2024 (10 months)
Halifax, Nova Scotia, Canada
Digital Marketing Specialist | Plans and executes all PPC, SEO, database marketing, email, social media, and lead generation campaigns: – Meta Ads and Google Ads
– Making sure website pages has proper SEO optimization
– Newsletters
– Update of website in BoomTown & KVCore
– Utilize AI and AI plug-ins
– Optimize content for the website and social media platforms – Track website traffic flow
– Google Analytics and Algorithms
– Increase followers on Facebook and Instagram
– SEO: Indexing, Title Tags, Metta descriptions, SEO Coding, Crawling, Backlinks, KPI’s
– Create landing pages and optimize the user experience

Mirasee
Technical Marketing Specialist
November 2023 – April 2024 (6 months)
Canada
– Assist with the implementation and creation of automations (campaigns and/ or workflows) inside Mirasee’s marketing tools (Hubspot, Keap/Infusionsoft, ActiveCampaign, Ontraport).
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– Be the go-to person to build Mirasee’s web pages with basic understanding of coding (HTML and CSS)
– Support in the creation and maintenance of project documentation, including spreadsheets and reports.
– Conduct research to inform technology decisions and strategy. – Work with the team to implement project schedules.
– Provide administrative support to the operations team as required. – Report on project progress & task completion to the Project Managers. – Building automations / workflows.
– Building and/or customizing web pages.
– Creating reports.
– Marketing/CRM expert on Infusionsoft, Hubspot, ActiveCampaign, Ontraport.

SalesmagIQ
Digital Marketing Assistant – ActiveCampaign | Funnel Builder | Marketing Automation | Websites
April 2023 – November 2023 (8 months)
United States

Website and Landing Pages
-Proficiently designed and maintained websites and landing pages for optimal user experience.
-Ensured consistency in branding and messaging across all online touchpoints.
-Utilized tools like ClickFunnels to streamline the creation of high-converting landing pages.

ActiveCampaign Expertise
-Managed and leveraged the power of ActiveCampaign to execute effective email marketing campaigns.
-Designed and implemented automated workflows for lead nurturing and conversion.
-Achieved higher engagement and conversion rates through personalized email marketing strategies.

LearnDash Course Build
-Spearheaded the development and launch of LearnDash courses, catering to the educational needs of our audience.
-Ensured seamless integration with our website and email marketing systems. -Monitored and improved course engagement through data-driven strategies.

Google Analytics 4 and Google Tag Manager
-Proficiently utilized Google Analytics 4 to gain deep insights into website performance and user behavior.
-Set up and managed tracking events and conversions through Google Tag Manager for accurate data collection.
-Leveraged analytics data to make informed decisions and optimize digital marketing strategies.

In the role of Digital Marketing Specialist, I demonstrated expertise in website and landing page management, optimizing user experiences across digital platforms. My proficiency in ActiveCampaign allowed me to design and execute successful email marketing campaigns, while my involvement in LearnDash course development contributed to our educational initiatives. Furthermore, I harnessed the power of Google Analytics 4 and Google Tag Manager to extract actionable insights for data-driven decision-making, ultimately enhancing our digital marketing strategies.

Precise MGMT
Digital Marketing Specialist – Keap (Infusionsoft) | Funnel Builder | Marketing Automation
January 2013 – September 2023
New York, United States

Lead Generation, Nurture & Conversion:
-Orchestrated lead generation campaigns, nurturing leads through targeted content.
-Implemented strategies that optimized lead conversion rates. -Utilized social media channels to engage and convert prospects effectively.
Content Creation and Strategy:
-Crafted compelling and strategic content to resonate with target audiences. -Developed content calendars and plans to ensure consistency and alignment with business goals.
-Integrated SEO techniques to enhance content visibility.

Email Marketing and Automation:
-Executed email marketing campaigns, including drip sequences, to nurture leads.
-Utilized marketing automation tools for effective lead nurturing and segmentation.
-Designed and optimized landing pages for lead capture.
Social Media Management & Marketing:
-Managed and maintained social media platforms, driving engagement and brand visibility.
-Developed and executed social media marketing campaigns to meet business objectives.
-Leveraged data analytics to refine social media strategies.

Data Analytics and SEO:
-Utilized Google Analytics for data analysis and to make data-driven decisions. -Implemented basic SEO strategies to improve website visibility and search rankings.
Media Buying and Advertising:
-Successfully managed media buying campaigns on Facebook and Google Ads.
-Strategically allocated budgets to maximize ROI.

Infusionsoft CRM Specialist:
-Proficiently utilized Infusionsoft CRM to manage customer relationships. -Automated marketing processes to streamline lead management.
Website Development and Design:
-Developed and maintained WordPress websites.
-Created visually appealing graphics using Photoshop and Canva.

Marketing Campaigns:
-Executed marketing campaigns focusing on lead capture, nurture, and conversion.
Digital List Building:
-Implemented strategies for digital list building to expand the customer base. Page 13 of 15

Alicia Dunams International
Digital Marketing Specialist | Infusionsoft Manager | ClickFunnels | Landing Pages | Funnel Builder
January 2015 – October 2022
Los Altos, California, United States

• Manage the company’s Infusionsoft CRM.
• Set-up marketing automation and sales funnels via Infusionsoft campaigns.
• Set-up and manage eCommerce.
• Manage the company’s websites and web hosting.
• Created and manage their membership site with LearnDash LMS, Avada, Elementor, and Memberium.
• Clickfunnels specialist.
• Create landing pages for sales JV, lead generation, and webinars and their email follow up automation.

Agency VA
Digital Marketing Specialist
October 2020 – May 2021
Utah, United States

• Perform various Digital Marketing roles such as
• Creating lead generating WordPress websites using DIVI and Elementor Pro
• Setting up eCommerce functionality into WordPress using Woocommerce for clients’ website shop pages
• Social Media Management and Marketing
• Media Buying (Facebook Ads and Google Ads).

Education
Holy Cross of Davao College, Inc.
Bachelor of Science in Accountancy