In the highly competitive world of real estate lending, generating quality leads is everything. Flip Funding, a U.S.-based commercial real estate loan provider, approached me with a simple challenge: attract serious investors through Meta Ads and funnel them into a high-converting landing page. Within two weeks, I refined the campaign to deliver consistent, high-quality leads at just $11.78 per lead—with a landing page conversion rate of 54.94%.
🎯 The Objective
Flip Funding wanted to generate qualified commercial real estate investor leads—particularly for multifamily, fix-and-flip, and construction loans. The leads needed to be serious investors, not casual browsers, which meant every step of the funnel had to pre-qualify while staying frictionless.
🧠 My Strategy
Platform: Meta (Facebook + Instagram)
Funnel: Meta Ads → Custom Landing Page → GoHighLevel Pipeline
Key Actions:
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Built custom audiences based on investor behaviors, financial interests, and lookalike lists
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Launched ads with direct-response copy focused on speed and flexibility of funding
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Deployed a high-converting landing page with minimal distractions, a clear headline, and a short qualifying form
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Installed Meta Pixel and used UTM tracking to monitor performance via Google Analytics 4
📊 The Optimization Process
The first week of the campaign saw higher CPLs and lower conversion. Here’s how I turned things around:
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Refined targeting: Narrowed audience segments to exclude early-stage browsers and focus on experienced investors
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Ad copy rewrite: Shifted messaging from generic “Apply Now” to more outcome-focused language like “Secure Capital for Your Next Project—Fast.”
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Landing page tweak: Reduced form fields and added urgency in the CTA
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Split testing: Ran A/B tests on primary text and creative to find best performers
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Daily reviews: Optimized based on hourly spend, CTR, and form drop-offs
📈 The Results (After 2 Weeks)
| Metric | Value |
|---|---|
| Cost Per Lead | $11.78 |
| Landing Page Conversion Rate | 54.94% |
| Optimization Period | < 2 weeks |
| Funnel | Meta Ad → Landing Page → CRM (GoHighLevel) |
These leads were consistently marked as high quality by the client’s sales team, and the setup paved the way for further automation using appointment triggers and email/SMS nurturing.
🔧 Tools Used
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Meta Ads Manager (audience building, split testing, performance tracking)
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Google Tag Manager (event tracking)
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Google Analytics 4 (funnel flow + UTM monitoring)
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GoHighLevel (form → pipeline → nurture)
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Custom-built landing page (WordPress)
💡 Lessons Learned
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Pre-qualifying on the landing page helped filter out junk leads without hurting conversion rate
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Messaging that emphasized “fast funding” outperformed technical loan terms
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Performance often surges after testing and refinement—patience + precision pays off
Call to Action:
Want results like this for your real estate or B2B campaign? Let’s chat about how I can help you scale with Meta or Google Ads.